Branding
On Shelf
by Louise Burgers. Nostalgia is big news in driving growth in the toy industry worldwide, reports Toys R Us; Coca-Cola relau...
Sep 21, 2022
Branding
by Donovan Neale-May. Disillusioned consumers are not hesitant to dump or disconnect from brands that have lost their inhere...
Sep 20, 2022
Branding
by Carla Koutroulis. When engaging with an influencer, there are certain key legal considerations to ensure that brands get ...
Sep 12, 2022
Branding
What South Africans are getting up to online and ultimately what it means for businesses which sell, or are thinking of sell...
Sep 9, 2022
Branding
Legendary performer Miriam Makeba singing her famous Pata Pata song has been brought to life once more, in a TVC for Bain’...
Sep 8, 2022
Branding
SA’s most valuable brands increased in value over the past year by 21% to $34.9 billion. How did they do this during a pan...
Sep 8, 2022
On Shelf
by Louise Burgers. PUMA opens more stores; Tetley adds vitamins to its Green teas; Steenberg Wines lauded; and TFG’s Relay...
Sep 7, 2022
On Shelf
by Louise Burgers. Medals for Musgrave Gin; KFC SA delivery service expands; Checkers goes for recycled materials for Little...
Aug 24, 2022
On Shelf
by Louise Burgers. Shoprite continues to roll out innovative retail brand extensions; Robertson Winery turns 80 and celebrat...
Aug 10, 2022
On Shelf
by Louise Burgers. Brand makeover and competition from Sta-Sof-Fro; Musgrave Gin wins medals; new adidas launch; and Nandoâ€...
Jul 27, 2022
Branding
CMOs today need to manage hyper-targeted brands and messaging across thousands of potential touchpoints, reports the CMO Cou...
Jul 19, 2022
On Shelf
by Louise Burgers. It’s a mixed bag this week, with new product launches from Flying Fish and Checkers; product rollout by...
Jul 13, 2022